Hawaiian Airlines Has Joined the Oneworld Alliance

Strategic Move Strengthens International Reach

Joining OneWorld is an important step for Hawaiian Airlines’ development plan and will provide greater global connection for all Hawaiian passengers traveling to/from Hawaii and provide greater global business opportunities for Hawaiian Airlines outside of the United States. In addition to improving Hawaiian Airlines’ availability on global airlines, joining OneWorld gives Hawaiian access to a much larger world network, facilitating easier travel periods for its customers across borders.

Expanded Network and Seamless Travel

Hawaiian Airlines’ membership in oneworld gives its passengers more options as the airline’s network expands to hundreds of destinations worldwide.

Key features include the following:

• More destinations worldwide through partner airlines
• More seamless connections between carriers
• Coordinated schedules for more seamless transfers

Alliance membership opens up more options for business and leisure travelers.

Enhanced Loyalty Program Benefits

The alliance membership also is good news for frequent flyers, as the ability to integrate the airline’s loyalty program is a major plus.

Hawaiian Airlines passengers can now:

• Earn and redeem miles with alliance airlines
• Earn tiered status (e.g. priority boarding)
• Access airport lounges worldwide

With these added benefits, frequent travelers enjoy more rewards.

Strengthening Hawaii’s Global Links

Hawaii is a top tourist destination and alliance membership will increase international travel to the islands, allowing visitors from Europe, Asia and elsewhere to connect more easily with Hawaii.

It will help to:

• Increase tourism
• Strengthen economic ties
• Improve access to the region

And establish Hawaiian Airlines as a key gateway carrier in the Pacific.

Competitive Positioning in the Aviation Market

Hawaiian Airlines’ joining oneworld will put it on a level playing field with the world’s most competitive airlines.

Alliances allow airlines to:

• Grow their market footprint
• Share operational capabilities
• Improve the customer experience

And it’s a vital step in Hawaiian Airlines’ push to cement its presence on the global stage.

Operational Synergies and Efficiency

Alliances also create efficiency through collaboration among member airlines. Collaboration will allow Hawaiian Airlines to work with its alliance partners on route development, schedule delivery, and service delivery.

The alliance will allow for:

• Improved synchronization of flight times
• More efficient baggage handling
• Better customer service across the alliance

All of which will make travel smoother for passengers.

Passenger Experience Set to Improve

Travelers, too, will see the benefits of alliance membership. It will make a noticeable difference in travel experiences. From booking to arrival, the benefits will be felt.

The benefits include:

• Fewer steps to booking and more airline options
• Simpler check-in and transfer
• Access to quality services and lounges

Industry Impact and Future Outlook

The addition of Hawaiian Airlines to the OneWorld alliance continues the trend of partnership and consolidation taking place within the airline industry. Airline alliances continue to influence the methods by which airlines can position themselves for future international expansion and competition. This is indicative of how alliances can create synergies leading to greater partnerships, further enhancing both local and global connectivity, thereby increasing the overall travel experience for travellers across the globe.